Dear clients and partners,
This year, Corporation Financière Ethicor celebrates its 35th anniversary. Thirty-five years is the span of a career, sometimes of an entire working life. For us, it is above all the measure of the trust you place in us, year after year. So before anything else, I want to say thank you.
When our firm opened its doors in 1991, we held a simple conviction: financial advice had to be independent, human and honest. Thirty-five years later, that conviction is unchanged. The world, on the other hand, has changed a great deal. Markets, technology, regulation, what people expect: all of it has shifted, often faster than anyone anticipated. We have evolved along with that world, and above all along with you. But our values have stayed exactly the same.
Our name says who we are. Ethicor means ethics at the heart of the practice. It means recommendations made on merit, never out of self-interest, because we are an independent firm with no ties of exclusivity. It means transparency, rigorous governance and the willingness to tell you the hard truths. And above all, it means putting people first.
That is where our real difference lies. Behind every plan, every portfolio, every decision, there is a person, a family, a life in the making. An algorithm can calculate; it cannot understand your concerns, your ambitions, or what truly matters to you. Our work is to be genuinely present, so that we can support you at every stage. The relationships we build last years, sometimes decades, and they are our greatest source of pride.
Our mission has not changed either: to deliver real value and the best solution for you, your employees and your family. Whether you are an individual, an entrepreneur or an organization, that promise guides us every day.
This 35th anniversary belongs first to you, who place your trust in us. It also belongs to our entire team, to those who embody our values day after day with rigour and generosity. None of this would have been possible without them.
Thirty-five years is not an end. It is a milestone. We approach the years ahead with the same passion as day one, determined to grow our firm while staying true to what defines us. Because in the end, our commitment comes down to a single sentence, the same one since 1991: your future is our everyday.
Thank you for being part of our story.
Guy Ouellette
President
Corporation Financière Ethicor